How Our Paid Ads Strategy Helped a Boutique Hotel Increase Bookings by 312% in 6 months.
A proven strategy to increase hotel bookings with our unique Local SEO & Paid Meta Ads Strategy.
How a boutique hotel in Pattaya went from low occupancy to averaging 80%+ occupancy in just 6 months.
The Problem: A Beautiful Hotel With Empty Rooms
Every day, thousands of travelers search for hotels, everywhere around the world. And if your hotel isn’t ranking, you’re pretty much invisible.
This was the exact challenge facing our client, a boutique hotel in Pattaya. Despite offering an incredible stay experience at competitive rates, they suffered from:
OTA Dependency
Over-reliance on booking platforms, losing 15-30% in commission fees per booking. Eating into profits.
Poor Local Visibility
Low rankings on Google Maps for high-intent searches like "hotels in Jomtien."
The Solution
Local SEO Dominance
Optimizing for organic search and Google Maps visibility is a crucial strategy for helping your hotel appear at the top of search results.
Some of the most important terms we targeted include:
- "hotels near me" and
- "hotels in Jomtien"
These types of location-based searches are incredibly valuable, as they indicate the user is actively looking to book a hotel in a specific area. By appearing at the top of the search results for these queries, you can capture a significant portion of this high-intent traffic and drive more direct bookings to your hotel.
Hyper-Targeted Paid Ads
Intercepting competitors' traffic and converting their potential guests is a powerful strategy for driving more bookings to your hotel.
By targeting travelers who are already searching for and considering your competitors, you can effectively capture a share of their audience and turn them into your own guests.
- Tap into an existing pool of interested travelers, rather than having to start from scratch
- We understand the keywords, ad campaigns, and targeting tactics
Unlike generic marketing approaches, we built a custom strategy specifically designed for hotels.
Paid Ads Approach
Hidden Audiences
Identifying travelers already interested in a stay in [location]. For this case, we targeted people who were already looking and browsing for a Pattaya trip.
Competitor Targeting
We then Run ads to this specific audience segent [travelers considering similar hotels], allowing us to be very precise with how we allocate our ad budget.
Exclusive Offers
Showing special deals to this audience segment to nudge them to booking with us instead of our competitors.
Step 1: Competitor Audience Targeting
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Capture Target Audience
Reach followers of major hotel brands or nearby hotels whose audience segment overlaps with yours.
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Run Targeted Ads
Run ads to this segment of travelers.
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Enticing Offers
Show irresistible offers to guests of competing hotels to nudge them to booking with us.
These aren't cold audiences. These were people already planning a trip and actively looking for a place to stay.
Step 2: Capturing Travelers Already Searching
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Competitor Search Triggers
When someone searched for competitor hotels, they see our client's superior option.
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Dynamic Retargeting
If someone visited booking sites without reserving, our ads followed with limited-time offers.
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Lookalike Audiences
Using AI-driven insights to target similar high-value guests.
Step 3: Making the Offer Irresistible
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Urgency & Scarcity
"Only 3 Suites Left this weekend"
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Exclusive Perks
"Better Than [nearby Hotel] - Complimentary Upgrade"
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Direct Booking Incentives
"Book Direct & Save 15% on our Suites"
Example of a Successful Campaign
18+
Months Running
Campaign has been active since August 2023.
5X
Monthly ROAS
For every 1 THB spent, the hotel receives 5 THB in revenue.
1000+
Direct Bookings Generated
Making it a highly profitable and scalable campaign.
The Results (%)
From inconsistent bookings to averaging 80+% occupancy For every 1 THB spent on ads, the hotel generated 5 THB in revenue.
In Addition: Local SEO For Hotels
Technical Optimization
Lightning-fast, mobile-optimized website with structured data that search engines love and visitors appreciate.
Google Business Profile
Strategic weekly updates with high-quality photos, special offers, and verified information that builds trust.
Keyword-Rich Content
Strategic landing pages targeting high-intent local searches like "luxury hotel in [location]" that convert browsers to bookers.
Review Generation
Systematic approach to collecting authentic, positive guest testimonials that dramatically improve rankings and drive booking decisions.
Why Most Hotels Struggle with Ads
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Broad Targeting
Wasting budgets on generic audiences instead of active travelers.
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OTA Dependency
Handing over 30% of revenue in commission fees.
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SEO Neglect
Remaining invisible when travelers search "best hotel near me."
The Big Takeaway
If you're a hotel owner, every day that your SEO and ads aren't optimized, you're losing guests to your competitors.
With the right strategy, you can take control of your online visibility, cut out the OTAs, and fill your rooms with direct bookings.
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Increased Bookings
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